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Marketing

PR Smith’s SOSTAC® – Marketing Planning Model/Framework

Kevin Lobo November 8, 2018 Marketing, Uncategorized No Comments
PR Smith’s SOSTAC® – Marketing Planning Model/Framework

In this article we will talk about PR Smith’s SOSTAC® Planning Framework, which is a marketing model by PR Smith and included in his book in 2004. SOSTAC® is an acronym that represents Situation Analysis, Objectives, Strategy, Tactics, Action and Control. Here we

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Top 10 Books Entrepreneur should avoid at their own risk in 2018.

Kevin Lobo October 14, 2018 Marketing No Comments
Top 10 Books Entrepreneur should avoid at their own risk in 2018.

Entrepreneur’s life is all about the journey he has gone through. Some are good & some are bad. But real entrepreneur has the courage to see the obstacles as challenges. If you haven’t failed then you are not moving forward.

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Top 10 Immutable Laws of Marketing By Al Ries and Jack Trout (Part 1)

Kevin Lobo October 6, 2018 Marketing 1 Comment
Top 10 Immutable Laws of Marketing By Al Ries and Jack Trout (Part 1)

This post is the summary of a book named ” The 22 Immutable Laws Of Marketing ” In collaboration with Frihfin.com , we have come up with top 10 immutable laws of marketing which we thought were the most important. First 5

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What analytics to look after publishing your Youtube video ?

Kevin Lobo December 23, 2017 Marketing, Uncategorized No Comments
What analytics to look after publishing your Youtube video ?

You have a company or a personal brand or a YouTube star and you are trying to promote it by uploading videos i.e video marketing. But even after spending a lot of money and time on making high quality video

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How to use Instagram for marketing your business?

Kevin Lobo September 8, 2017 Marketing No Comments
How to use Instagram for marketing your business?

Why to choose Instagram Marketing? Instagram has a user-base of around 850 million monthly active users. It provides great tools to reach your target audience.Here you can engage more closely with your audience. Here relationship is created with your customers.

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Importance of Content Marketing.

Kevin Lobo September 6, 2017 Marketing 2 Comments
Importance of Content Marketing.

What is Content Marketing? A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its

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What Is Guerrilla Marketing?

Kevin Lobo August 29, 2017 Marketing No Comments
What Is Guerrilla Marketing?

What Is Guerrilla Marketing? Guerrilla Marketing is an advertising strategy which is aimed for maximum profits but by keeping the budget low.This type of marketing is used by businesses which does not have enough money for marketing.This type of marketing requires

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What is Viral Marketing ?

Kevin Lobo August 29, 2017 Marketing No Comments
What is Viral Marketing ?

What is Viral Marketing ? Viral Marketing is a method where in consumers are encouraged to share information about a company’s goods or services via the Internet.The aim of this type is to make exponential growth.This type of marketing is

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Are you doing your Influence marketing right???

Kevin Lobo August 28, 2017 Marketing 1 Comment
Are you doing your Influence marketing right???

FIRST OF ALL WHAT IS INFLUENCER MARKETING? Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.This type of

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Recent Posts

  • 7 Instagram Tricks you should know to grow your Business in 2019
  • PR Smith’s SOSTAC® – Marketing Planning Model/Framework
  • Top 10 Books Entrepreneur should avoid at their own risk in 2018.
  • Top 10 Immutable Laws of Marketing By Al Ries and Jack Trout (Part 1)
  • Top 5 points to be taken care of before starting a startup

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