Top 10 Books Entrepreneur should avoid at their own risk in 2018.

Entrepreneur’s life is all about the journey he has gone through. Some are good & some are bad. But real entrepreneur has the courage to see the obstacles as challenges. If you haven’t failed then you are not moving forward. Books are a great way to learn the life experience of many entrepreneurs. By reading their stories one can save time to solve a particular type of problem. Movies and books are a source of great inspiration and motivation.

For Top 5 movies to watch related to business

 Top 10 books an entrepreneur should read

These 10 books are my personal favourite books. These books helped me gain knowledge.Some you might have heard & some you may not have heard about. So I wanted to share with you the top 10 books that I liked the most.

#1. Shoe Dog :  A Memoir by the Creator of Nike

Shoe Dog is, at its heart, an origin story, of both a global brand and a footwear lifer. At times it reads like pure adventure story, boys facing steeper and steeper challenges and finding ways through, often by the skin of their teeth. Also Netflix was in talks with writers to let them make movie/ series on Shoe Dog.

#2. Rich Dad , Poor Dad

Rich dad, Poor dad is a book written by Robert Kiyosaki. This book depicts his own life and is a comparison between 2 dads. Poor dad is his own dad who had all qualification but was still poor. Rich dad was his friend’s father who taught him financial knowledge. This book mainly focuses on the fact that “Don’t work for money, Make the money work for you”

#3. The intelligent Investor

Most people here will say yes and to the extent that there are some basics about investment philosophy covered that are important, I agree. However, people should know that the book was written in the early 1950s (and then updated over the following ~20 years). In those days the emphasis on close analysis of the financial statements (covered at a high level in this book and in much more detail in Graham’s Securities Analysis) was important and appropriate. The problem with this approach is that financial statements have become hugely less informative about companies today. It still is a good book for financial knowledge.

#4. Crushing It !!!

This book is from Four-time New York Times bestselling author – Gary Vay-Ner-Chuck. He has a certain way of moving you into action. He has a way of getting you to NOT worry about other people’s opinions (the ones that don’t matter anyway). In Vaynerchuk’s book “Crushing It!”, he discusses 8 intangibles you must have if you want to succeed in business:

• Intent
• Authenticity
• Passion
• Patience
• Speed
• Work ethic
• Ability to track consumer attention and master social platforms
• Content

#5. The Lean Startup

Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don’t fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone’s garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls “validated learning” about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments

#6. Zero to One

This book is not actually a proper book, it was the notes of Peter Thiel’s student. They together sat together and formed this book. This book emphasises that startup should focus on innovation and not copying others ideas. The beginning of the book is essentially about the difference between going from “1 to n”, or horizontal progress (doing more of what’s already been done, improving incrementally) vs. going from “0 to 1”, or vertical progress (doing something totally new, that’s never been done before).

#7. Sell or be Sold

Whether it’s selling your company’s product in the boardroom or selling yourself on eating healthy, everything in life should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for a better life.

#8. Selling the Invisible

If you think you’re selling a product, think again. Most companies that we see around us – such as McDonalds, Federal Express, American Express,etc. do not directly sell you their product. They sell you their story, their goal and form a community of like minded customers.

#9. Don’t Startup

This new release is a bit different from other books in this list. This book focuses on the failure part of business. Most books show you the glamour of startups, but they fail to shed light on failures. Failures will far outnumber successes. Make failure a friend. Become familiar with it – know how to look it in the eye

#10. The Blue Ocean Strategy

This book has helped me a lot in my current entrepreneur journey. This book talks about making a category/space of your own. In this space there is not much competition, no bloodshed and no red ocean. Here you can control your quality and prices and enjoy various benefits.

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