What is Virtual Reality(VR) ?
Virtual Reality is a technology in which the person using it is shown a virtual world with the help of Virtual reality glasses. For instance if you wear the VR glasses then you can see 3D view of virtual objects.This technology is been developed before 1980’s. It differs from Augmented reality(AR). In AR we will see virtual objects in real world.
Why did Virtual Reality fail once ?
Virtual Reality is a technology which is around from 2008 in market. This technology has failed once. The reason for it’s failure is that the hardware related to it was very much costly for normal people. The cost of VR headsets was more than 1500$. But there is a good news for this, the cost of VR headsets are decreasing considerably. There are still costly options available but technologies like Google Cardboard headsets costs only 15$.
Why is Virtual Reality Marketing Important ?
The Virtual Reality market is estimated to be a 34 billion dollar industry by 2022. So marketers should take a fine look at this industry.
In several research it is proved that people remember more what they see through VR than the normal mobile/T.V screen. The reason for this retention is that VR is in direct contact with that part of the brain which controls emotion. So if you are doing marketing through VR, then you can target the customers emotionally.Studies shows that Conversion Rates are higher when customers buy emotionally not logically. It is also believed that VR marketing can overtake content marketing as it is experience based marketing. VR enables it’s user to have a real life like experience.
Virtual Reality is for now used in movie & gaming industries. But there is a growing trend of VR in real estate. VR gives the user the experience of visualising the house which he/she intends to buy.
So to conclude, VR marketing can overtake all other marketing techniques if handled with proper care.Also as Facebook & Samsung have joined hands in VR development, we as marketers can expect something big to happen. To learn more about this topic please refer https://www.webpagefx.com/data/why-virtual-reality-matters-to-marketing/
